The curtains are drawing to a close on IOD 2010 and we felt it important to draw some conclusions about what this conference means for ECM. What were the big trends and numbers this year?
3,000 Cognos and SPSS Customers
300+ Customer Speakers
One headline for this conference: “Business Analytics Dwarfs ECM at IOD 2010.” The sheer number of attendees focused on this maturing technology was overwhelming. And, yet, there was very little overlap between the content and analytics spaces. There was some discussion of content-based analytics, but no keynotes, no specific breakouts that went into detail, but there was a mention of it in the ECM Keynote on Tuesday. One exception was information on IBM Content Analytics, formerly Cognos Analytics, but our opinion is that there was not a ton of emphasis on this key thought.
So, what does this say about our little $10B + industry? Huge opportunities exist for solutions and firms that articulate the derived value from ECM to fuel visualizations. With ECM + analytics, you get both the forest and the trees!
What ideas were resonating?
- Use the content you already have, and the BI tools you are implementing to drive a more targeted customer experience to your most valuable customers
- Use segmentation to drive visualizations to only your most profitable customers
- Be inclusive – provide same access to visually or hearing impaired that you do for other profitable segments