Thursday, December 9, 2010

From System of Record to System of Engagement

OK, we've established that organizations are quickly moving away from simply informing customers and users, to engaging them.  This has an immediate impact on the way we do ECM.

Well, futurist and author Geoffrey Moore is also onto this trend.  He's doing a webinar sponsored by AIIM on Tuesday, December 14th at 3PM Eastern.  Title: A Future History of Content Management.  Moore is author of Crossing the Chasm, Inside the Tornado and Living on the Fault Line.  You don't want to miss this one.   Here is the link: